Privacy Policy

At, Ideation Center of Excellence Private Limited, a Company incorporated under the Companies Act 2013, having its registered office at Unit -S 2213, Ardente Office One, Katha No.287, Sy No5,Hoodi Village, Mahadevapura, KR Puram, Hobli Bangalore, Karnataka- 560048, India (hereinafter “Company”), your privacy is of great importance to us. We understand that you entrust us with certain Personal Information (as defined below) to help us provide various Services. In exchange for your trust, you expect and deserve our commitment to treat your information with respect and in accordance with the terms of this privacy policy (“Privacy Policy”).


In this Privacy Policy (“Policy”), we describe the information that we collect about you when you use and access (the “Website”); the “ICE” technology platform accessible through desktops, mobile phones, smart phones and tablets (the “Application”) which provides a platform for offering various professional Services(define below) in the business life cycle of Startups and/or MSMEs. The Company may introduce new Services from time to time through the Website and Application, collectively referred to as “ICE Software”/ “ICE Platform”. The Company is the owner of the ICE Software offered to the User. The words “you” or “your” as used herein, refer to all individuals and/or entities (Hereinafter “Users”) who are desirous of accessing the Platform and/or desirous of availing or are availing the Services offered therein for any reason.


If you have any questions or comments about the Privacy Policy, please contact us at This Policy is incorporated into and is subject to the Company’s Terms of Service, which can be accessed at (Hereinafter “Terms”). Your use of the ICE Software and/or Services offered thereunder and any personal information you provide on therein remains subject to the terms of the Privacy Policy and Terms.






We recognize the importance of your personal privacy. Please read the following policy to understand how your Personal Information will be treated as you make full use of the Services offered through the Website and/or Application. Except as disclosed in this Privacy Policy or as otherwise authorized by you, we will not share your Personal Information with third parties for their marketing purposes. Your trust and confidence are our highest priority.



As used in the Terms, the following terms shall have the meaning set forth below:

(i) “Effective Date” means the Date on which You accept these Terms by starting to use the Services offered on the Software.

(ii) “User” means any user, such as a Startup or MSME who can legally enter into an Agreement with the Company and who is either desirous of booking or has booked an Appointment through the ICE Platform, and has availed or wishes to avail the Services.

(iii) “User Information” means information regarding Users such as

(i) personal information which includes their name, legal status, address, email address, mobile number, etc. i.e. any information by which the User can be identified (ii) information and documents about their business, information pertaining to nature of Services they wish to avail, etc.

(iv) “Member” is a User who registers with ICE UNO by signing the Membership Agreement to take up the Services being offered therein.

(v) “Programs” are various programs that the Company has defined for Members depending upon their requirements such as ICE FLASH, ICE FIRST, ICE FOCUS, ICE FLEX, ICE MONEY, ICE LINE etc. and such other programs as the Company may develop from time to time.

(vi) “Services” mean and includes the service of assisting the Users in their business life cycle of setting up and running a Startup and MSMEs, through assisting in initial business setup, mentoring, business advisory and business operations, business development, human resources, legal advisory, strategic consulting, marketing, digital marketing, sales, branding and advertising, assistance in funding support and investor relations, finance and statutory compliances, taxation, technical advisory, public relations, media and such other Services as may be introduced by the Company from time to time. The Company also offers various Packages which the Users can choose from depending upon their requirements.

(vii) All other capitalized terms shall have the meaning ascribed to them in the Other Terms.




3.1 Information Provided to Us:


We receive and store Personal Information (i.e. includes information that whether on its own or in combination with other information may be used to readily identify or contact you such as: name, address, email address, phone number, business information, etc.) and Non-Personal information provided by you when you set up an appointment and/or use the ICE Platform, which for the purposes of this Privacy Policy, may include, but are not limited to:

(i) first and last name;

(ii) a home or other physical address;

(iii) an email address or other contact information including mobile / landline numbers, whether at work or at home;

(iv) mobile phone number and
other personal information;

(v) demographic information (e.g., gender, age, education, , and other information relevant to user surveys and/or offers ) and

(vi) information regarding your use of the Services available through the Website and/or Software including information such as information/documents pertaining to your business such as the your title/role, nature of industry, etc., the details that you post the ICE Platform, reviews, or feedback, and any comments regarding the Software, discussions you post in any blog, chat room, or other correspondence on the Website or Application and

(vii) payment information such as credit card information, from you. You always have the option to not provide information by choosing not to use a particular Service or feature. Importantly, we only collect Personal Information about you that we consider necessary for achieving this purpose and communicating with you about the Services being offered.


By continuing to use our Website and/or Software you are deemed to have read the Privacy Policy and understood the purpose for which your Personal or Non-Personal Information is being collected and how the same shall be used and granting your express consent to such purpose and use. If, at a later date, you wish to withdraw this consent, please send us an email at


Information Collected Automatically: When you use the Website and/or Application, we automatically receive and record information on our server logs from your browser or mobile, including but not limited to your hardware model, operating system version, unique device identifiers, and mobile network information including phone number, location, URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, IP address and cookie information. We treat this data as Non-Personal Information, except where we are required to do otherwise under applicable law.


Data Collection Devices: We use data collection devices such as “cookies” on certain pages of the Website and Application to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. “Cookies” are small files placed on the hard drive of your computer that assist us in providing the Services. We offer certain features that are only available through the use of a “cookie”. We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Website and you may be required to reenter your password more frequently during a session. Additionally, you may encounter “cookies” or other similar devices on certain pages of the Website that are placed by third parties. For example, if you view a web page created by a user, there may be a “cookie” placed within that web page. We do not control the use of cookies by third parties.




Personal Information about Users is an integral part of our business. We neither rent nor sell your Personal Information to anyone. We may share your Personal Information only as described in this Privacy Policy and related documents.


4.1 Use of Personal Information:


We will use and store Personal Information to deliver Services to you, including registering you for our Services, verifying your identity and authority to use our Services, and to otherwise enable you to use our Website, Software and our Services; to have access to your SMS to ascertain digital records of transactions and/or help you manage various concerns, to maintain, and improve our Services, including, for example, to provide Services you request (and send related information), develop new features, authenticate users, and send updates and administrative messages, to market the Service and for the internal operational and administrative purposes of the Service, to process billing and support requests, in connection with Website, Software and Services. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website or Software we may collect such information into a file specific to you. You agree that we may use Personal Information about you to improve our marketing and promotional efforts, to analyze Website and Software usage, improve the Website and Software content and Service offerings, and customize the Website and Software content, layout, and Services. These uses improve the Website and Software and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Website and/or Software. You agree that we may use your Personal Information in the file we maintain about you, and other information we obtain from your current and past activities to: resolve disputes; troubleshoot problems; help promote safe trading; measure consumer interest in the Services provided by us; inform you about online and offline offers, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our Terms of Service; and as otherwise described to you at the time of collection.


Aggregate Information: We will also use Personal Information and non-personally identifiable information and other information (including information from online and offline third party sources) to create aggregated data for analytical and other purposes. We use this information to do internal research on your demographics, interests, and behavior to better understand, protect and serve You. This information is compiled and analyzed on an aggregated basis. Unless otherwise stated in this Privacy Policy, We only use this data in aggregate form.


Non-personally identifiable information: We may freely use Non Personally Identifiable Information in connection with the Services offered through the Website and Application, including: to administer the Services being offered thereunder, to understand how well the Service is working, to market the Services and other products and services, to develop aggregate, statistical information on usage of the Service and to generally improve the Service.


Email/SMS Communications: If you create an account and/or book an appointment and provide your email address and telephone number, we will send you administrative and promotional emails and text messages. If you wish to opt out of promotional emails and text messages, you may do so by following the “unsubscribe” instructions in the email, “optout” instructions in the text message or by editing your account settings. All Users receive administrative emails and text messages. From time to time, we may reveal general statistical information about our Website and Software through emails and messages.




We may also use your Personal Information to deliver information to you that, in some cases, are targeted to your interests, such as new services, rewards and promotions. The following are some circumstances under which and people to whom we would share your Information with from time-to-time:


5.1 Disclosure of Personal Information:


Users: We do not disclose your personal information such as email address, telephone number and mailing address to any third party for marketing purposes. Except as otherwise provided under this Privacy Policy, we will disclose your Personal Information to third parties only in the following limited circumstances:

(i) if you book an Appointment and/or use the Services through the Website and/or Application, we may disclose your Personal Information to our affiliates, agents or trusted partners who work on behalf of or with us under confidentiality agreements. These entities may use your Personal Information for the purposes stipulated under this Privacy Policy, performing services, administering promotions, analyzing data and usage of the Service through the Platform, processing payments and account actions, operating the Service or providing support and maintenance services for the same, or providing customer service.

(ii) when we have your consent to otherwise share the information.


5.2 Non-Personally Identifiable Information: We may disclose other Non-Personally Identifiable Information to third party advertisers and advertising agencies, partners, and other parties in order for us and such third parties to analyze (a) the performance of, to operate and improve the Services offered through the Website and Application, (b) the behavior of Users and to target offers to Users depending upon their requirements and (c) the behavior and ratings of Sellers. We may also disclose, use or publish this information for promoting the Services offered under the Website and/or Application. These third parties are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any other purpose except to facilitate the specific outsourced operation, unless you have explicitly agreed or given your prior permission to them for additional uses.


5.3 Aggregate Information: Because the aggregate information we collect does not specifically identify you, it may be shared with any number of parties. For example, we may disclose anonymous, aggregated information to third parties such as potential business partners, end users, service providers, advertisers, and funding sources, in order to describe our business and operations.

5.4 Network Operators: Use of the Service provided through the Website and Application may involve use of the services of third party telecommunications carriers, internet service providers and service providers (such as the services of the carrier that provides cell phone service to you). Such carriers and service providers are not our contractors, and any information that a carrier collects in connection with your use of the Service provided through the Website and/or Application is not “Personal Information” and is not subject to this Privacy Policy. We are not responsible for the acts or omissions of telecommunications carriers, internet service providers or service providers.


5.5 Additional Disclosures: Notwithstanding anything to the contrary in this Privacy Policy, We reserve the right to use or disclose Personal Information and any other information we collect in connection with the Service offered through the Website and/or Application (a) to any successor to our business, including as a result of any merger, acquisition, asset sale or similar transaction, (b) to any corporate affiliate of ours whose privacy practices are substantially similar to ours, (c) to any law enforcement, judicial authority, governmental or regulatory authority, to the extent required by law or legal process, or (d) if in our reasonable discretion, such use or disclosure is necessary to enforce or protect our legal rights or to protect third parties.


6. Communications with Us or Through the Service: Any communication or material you transmit to us by email or otherwise, including any data other than Personal Information, questions, comments, suggestions, or the like is, and will be treated as, non-confidential and nonproprietary. Except to the extent expressly covered by this policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, knowhow, or techniques contained in any communication you send to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.


You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum such as an in personnel panel or survey, may be viewed and used by others without any restrictions. We are unable to control such uses of your Personal Information, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties for any number of purposes.




You may review, correct, update, change or delete your information at any time by contacting us at To protect your privacy and security, we will verify your identity before granting access or making changes to your Personal Information.


Even after you remove information from ICE Platform, copies of that information may remain viewable elsewhere, to the extent it has been shared with others or it was otherwise distributed pursuant to your privacy settings. Removed and deleted information may remain on backup media for up to ninety (90) days prior to being deleted from our servers or for a period as required by law.




Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the information was collected, and any other permissible, related purpose. For example, we may retain certain correspondence and transaction details until the time limit for claims arising from the transaction has expired, or to comply with regulatory requirements regarding the retention of such data. When personal data is no longer needed,
we either irreversibly anonymize the data (and we may further retain and use the anonymized information) or securely destroy the data.




The ICE Platform may contain links to other third party websites including third party advertisement links or third party communication service. Please note that when you click on one of these links, you are entering another website over which we have no control and will bear no responsibility. Often these websites require you to enter your Personal Information. We encourage you to read the privacy statements on all such websites as their policies may differ from ours. You agree that we shall not be liable for any breach of your privacy of Personal Information or loss incurred by your use of these websites. We are not responsible for the privacy policies and/or practices on other sites. This Privacy Policy only governs information collected by us. .




You hereby agree and acknowledge that the application for Appointment and copies of all documents submitted by you are and shall remain the sole and exclusive property of Company, and Company shall not be obliged to return the same to you upon your request. Any unauthorized access to ICE Platform is a breach of these terms and a violation of the law. You agree not to access the ICE by any means other than through the interface that is provided by Company.




We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Users are bound by any changes to the Privacy Policy when they continue to use the ICE Platform after such changes have been first posted.




This Policy shall be governed by and construed in accordance with the laws of the Republic of India. The courts at Bangalore, India shall have exclusive jurisdiction in relation to any disputes arising out of or in connection with this Policy.




We take reasonable security measures and procedures, and as specified by applicable law, to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, or unauthorized access, disclosure or modification of Personal Information. While we take these reasonable efforts to safeguard your personal information, you acknowledge and agree that no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for the unauthorized use of your information or for any lost, stolen, compromised passwords, or for any activity on your Account via unauthorized password activity. You agree and undertake that you shall not hold Company liable therefore in any way. The use and storage of any information, including without limitation, password, account information, transaction activity and any other information available on your internet access device or computer or mobile phone is at your own risk and responsibility. You furthermore acknowledge and accept that Company may not encrypt all content or communications shared on the ICE Platform.




In accordance with Information Technology Act 2008 and rules made there under, in case of grievances you can contact:


Raddhika Singh at In the event you wish to make a complaint regarding any violation of the provisions of the Privacy Policy, you may send a written complaint to the Grievance Officer, who shall redress the complaint within one (1) month.


This Privacy Policy was last updated on August 31, 2020


COPYRIGHT © Ideation Center of Excellence Private Limited, 2020. ALL RIGHTS RESERVED